Sports Yapper
Purpose - The reason we have graphic design productions, is so that the audience remembers a brand/product. So that in future the audience will do business with them.
Format - The format of SportsYapper logo is clean and bold and clever how it looks like chat icon
Content - The logo is green and white, the green is conventional used with sporting apps and they have used white because it stands out more than black. The elongated swoop oh the ‘Y’ and the shape of the text makes a rounded rectangle, which with the addiction of the triangle at the bottom makes it look like a chat icon as it’s a messaging based app.
Style - The style of the logo is very simple and clever with its cross design style but the advert looks outdated and is very plain. the font they use is their own font which is sans-serif italic with a low letter spacing.
Layout - The Advert has the apps name at the top in green and white so you can separate the too, this it’s self is simple and easy to read and look at. However the background image isn't good you can tell its a stadium but its not very clear, the designer has blurred the image but he’s used the wrong blur as they is many types of blurs. The words “all together now” work visual because they are and odd number of words what are more visually appealing. It also works because its a famous football song.
Intended Audience - The target audience is males 15-40 in the NRS social grades of A,B,C1&C2.
Regulatory Bodies - According to the Advertising Standards Authority, this advertisement does not cause offence due to there being nothing included which could offend any person. There is nothing in this that promotes offensive content like alcohol or violence.Their logo and brand will also be copyrighted by them in order to keep it as their own.
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