LO1: Analysing Graphic Work: Kick It Out

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Kick It Out

Purpose -  The reason we have graphic design productions, is so that the audience remembers a brand/product. So that in future the audience will do business with them.

Format -  The format of this  Kick It Out is presented in many different ways, they have a clear logo that they use on all of their products so that people will recognize the brand.

Content - The contents of the Logo contains their bold branding and their companies motto, which is what the companies about. The font that is used is sans-serif and fits in with their message they are trying to put across. The color scheme that is used is a green and yellow; the bright colours make it so that members of the public will have their eyes caught by this. The green reminds people of football and yellow is a very eye catching colour.

Style - The logo itself is simple but has quite a lot of elements incorporated into it. The colour scheme is simple with the text as its black and white, but the green and yellow make it pop of the page which makes it recognizable

Layout - The house-style of all of their media's is in a very organized and precise fashion that allows the flow of information and their brand to be seen easily. For example they always have the a slanted cut  which resembles the logo. The font used is ‘Helvectia Neue’,  this is the most easiest font to read meaning that brands more easier to remember. The banner above is very clear, sticks with the brand identity. The image is clear as you can see the mobile app open with the blurred football pitch in the background, with the text on the side being bold in font and text, really makes it easy to understand what the are doing.

Intended Audience - The target audience for this football fans who want to make football safer. I’d say the target audience will target parents as they wouldn’t want there child see something racists or discrimination.

Regulatory Bodies -  According to the Advertising Standards Authority, this advertisement does not cause offence due to there being nothing included which could offend any person. There is nothing in this that promotes offensive content like alcohol or violence.Their logo and brand will also be copyrighted by them in order to keep it as their own.