LO1: Analysing Graphic Work: Sky BET

Sky Bet 

Purpose -  The reason we have graphic design productions, is so that the audience remembers a brand/product. So that in future the audience will do business with them.

Format -  The format of SkyBet’s logo in very clean and bold, this is because it stay with conventions of sky logos’. 

Content - The contents of the Logo contains a ‘sky’ in the dark blue (as the sky is blue) and ‘BET’ in brilliant red . The font that is used is sans-serif  makes the look modern this because they want to with the times. The colour scheme that is used is a bule, red and white; these are very neutral colours and do not clash so it is easy on the eye for the audience.

Style - The logo itself is simple and can be use almost anywhere like a logo should be. The logo is like the “Sky Sports” which is another production of Sky, this connotes that the betting is to do with sports.

Layout - The house-style follows the “Sky Sports” conventions, with it being a rectangle with the sky in the blue and the other word in red. The font used is ‘SKYfontThink’ which is their own font, this is is plain and contemporary meaning the  brands more easier to remember. The advert is eye catching as the the yellow is very bold, this is because the yellow is the background for the most important part of the advert. The logo has been place cleverly, with the ‘sky’ on the side of the pictures this denotes that the match is on “Sky”(as Sky are a board caster) and the ‘bet’ is on the part about betting, so it’s associated. But putting these together associates the too for the audience as betting is new to ‘sky’. The font and letter-spacing the same through out, however the between the ’T’ and first ‘£’ there is more kerning used this the same for the ‘5’ and ‘G’. Below the yellow text box there is text and arrow saying, “Are you in?”. This is a prompt for the audience to click to take you to the offer.

Intended Audience - The target audience is males 18-60 in the NRS social grades of A,B,C1&C2.

Regulatory Bodies -  According to the Advertising Standards Authority, this advertisement does not cause offence due to there being nothing included which could offend any person. There is nothing in this that promotes offensive content like alcohol or violence.Their logo and brand will also be copyrighted by them in order to keep it as their own. However you have to be over 18 to use these services, they don't have to put this on print but for TV they have to and betting aware banner.