LO1: Analysing Graphic Work: Onefootball

Onefootball

Purpose -  The reason we have graphic design productions, is so that the audience remembers a brand/product. So that in future the audience will do business with them.

Format -  The format of Onefootball’s logo in very clean and bold, the simplicity of the logo is carried out across all the media formats 

Content - The contents of the Logo contains a vector of person running with a ball at his feet, this is so Onefootball . The font that is used is sans-serif  makes the look modern which is need as they are an app. The colour scheme that is used is a green and white; the bright colours make it so that members of the public will have their eyes caught by this. The green reminds people of football.

Style - The logo itself is simple but has quite a lot of elements incorporated into it. The colour scheme is simple with the text as its black and white, but the green and yellow make it pop of the page which makes it recognizable

Layout - The house-style of all of their media's is in a very organised, they try to use images rather than word, this is because the audience will pay more action to pictures than words. The font used is ‘HVD Fonts Pluto’  this is is plain and contemporary meaning the  brands more easier to remember. The banner is clean but intricate, as the background is made up for gradients gaining in different directions making stripes; which resembles a football pitch. The image is clear as you can see the mobile app open on the three phones, in the conner we see the logo which a common  place for tech companies to place their logo. The word “football” is green so you associate their green with football. ‘the people’ is in white so stands out, so audience pick up that the app is for them. 

Intended Audience - The target audience is males 14-45 in the NRS social grades of A,B,C1. The audience will like and follow football.

Regulatory Bodies -  According to the Advertising Standards Authority, this advertisement does not cause offence due to there being nothing included which could offend any person. There is nothing in this that promotes offensive content like alcohol or violence.Their logo and brand will also be copyrighted by them in order to keep it as their own.