LO1: Analysing Graphic Work: Bet 365

Bet 365

Purpose - The reason we have graphic design productions, is so that the audience remembers a brand/product. So that in future the audience will do business with them.

Format -  The format of this Bet 365 is presented in many different ways, they have a clear logo that they use on all of their products so that people will recognize the brand.

Content - The contents of the Logo contains their bold branding. The font that is used is sans-serif this is because they want to look up to date. The color scheme that is used is a white, green and yellow; the bright colours make it so that members of the public will have their eyes caught by this. The green reminds people of football and yellow is a very eye catching colour.

Style - The logo itself is very simple, this connotes that their betting platforms are simple. The colour scheme is simple with the text as it’s yellow and white, but yellow make it pop of the page which makes it recognizable, the green is there as a bold back ground what matches the yellow.

Layout - The house-style of all of their media's is in a very organized and precise fashion that allows the flow of information and their brand to be seen easily. For example they use the same font and colour scheme throughout. The font used is ‘Helvetia Neue’, this is the most easiest font to read meaning that brands more easier to remember. The banner its self is very clear, sticks with the brand identity an colour scheme. The image is clear of the footballer in the background suggesting betting on football, with the text on the side being bold in font and text, really makes it easy to understand what the are doing.

Intended Audience - The target audience is 18-60 year old males, with in the NRS Social grade of A,B,C1,C2.

Regulatory Bodies – According to the Advertising Standards Authority, this advertisement does not cause offence due to there being nothing included which could offend any person. There is nothing in this that promotes offensive content like alcohol or violence. Their logo and brand will also be copyrighted by them in order to keep it as their own.