LO2: Flat Plans

The text at the top will be black with a bold Helvetia Neue this is because its very easy to see and easy to read.

The background is a teal blue mixed with a smoke effect to make it look like a fogy night, the teal is a non-bias colour in regards to football. Phones are there to show off the application, the target audience will that this design as they can see what the application looks like while following the conventions.

The ball is white and black to show off the classic convention of a football. The camera is there so that the audience knows that the app is relating to pictures and videos. The Target Audience will like this because it looks good and it will be a easy logo to remember as its simple.

The background is a teal blue mixed with a smoke a effect to make it look like a fogy night, the teal is a non-bias colour in regards to football. The yellow in the background is there to match with yellow coloured text. I’ve used the yellow text so it jumps of the page and brings the audience in also a lot betting companies have the yellow in and they advertise on the app and the target audience ( Males age 14-60 how like football) will like this as it follows conventions. The name and logo is there for brand awareness, the Apple and Google Play store icon are there to tell the audience that is where the apps available.

I used a green football pitch on the business card as it looks good but keeps the football theme, with the shiny tactics to make the card more rememberble. The background is a teal blue mixed with a smoke effect to make it look like a fogy night, the teal is a non-bias colour in regards to football. The person name is yellow because it makes their name stand out, their position is white with 70% opacity as it looks nice and they person looking at it has been brought in by the name. All the other text is in black with a Helvectia Neue as this easy to read. Target audience will like this as it’s professional and very easy to read.